The TED imperatives
- Be interested.
- Be generous.
- Be interesting.
- Connect.
In that order. If all you can do is repeat cocktail party banalities about yourself, don’t come. If all you’re hoping for is to get more than you give, the annual event is not worth your time. If you’re not confident enough to share what you’re afraid of and what’s not working, you’re cheating yourself (and us).
(Source: sethgodin.typepad.com)
